TRIGGERICON bloghttps://www.triggericon.com/blog/Business growth ideas from the TRIGGERICON growth team.en-ca How to get more customers using Google Business Profile in Canada (2026 guide)https://www.triggericon.com/blog/google-business-profile-optimization-canada/https://www.triggericon.com/blog/google-business-profile-optimization-canada/ Fri, 30 Oct 2026 09:00:00 -0400TRIGGERICONA step-by-step 2026 guide to Google Business Profile optimization in Canada: local SEO, Google Maps ranking and practical tips that turn searches into customers. Why your business isn't getting leads from Facebook and Instagram ads (and how to fix it)https://www.triggericon.com/blog/facebook-instagram-ads-not-getting-leads/https://www.triggericon.com/blog/facebook-instagram-ads-not-getting-leads/ Fri, 30 Oct 2026 09:00:00 -0400TRIGGERICONSpending on Facebook Ads for small business but getting no leads? Find the 8 most common reasons Facebook and Instagram advertising fails, and how to fix each one. 10 signs your website is losing you customers every dayhttps://www.triggericon.com/blog/signs-your-website-is-losing-customers/https://www.triggericon.com/blog/signs-your-website-is-losing-customers/ Fri, 30 Oct 2026 09:00:00 -0400TRIGGERICONIs your website losing customers? 10 warning signs, a simple business website audit and the website conversion optimization fixes that turn visitors into enquiries. How AI can save small businesses 20+ hours every weekhttps://www.triggericon.com/blog/ai-for-small-business/https://www.triggericon.com/blog/ai-for-small-business/ Fri, 30 Oct 2026 09:00:00 -0400NexoraAI for small business, explained simply: where the hours go, how AI customer support and automation win them back, and how to start safely in Canada. SEO vs Google Ads: which one should your business invest in first?https://www.triggericon.com/blog/seo-vs-google-ads/https://www.triggericon.com/blog/seo-vs-google-ads/ Fri, 30 Oct 2026 09:00:00 -0400TRIGGERICONSEO vs Google Ads: compare cost, speed and long-term value, see when each makes sense first, and build a digital marketing strategy that uses both to grow. Win-back campaigns: a 7-point checklist to bring lapsed customers backhttps://www.triggericon.com/blog/win-back-campaign-checklist/https://www.triggericon.com/blog/win-back-campaign-checklist/ Wed, 28 Oct 2026 09:00:00 -0400SalesSparkLapsed customers cost far less to win back than new ones cost to win. Use this 7-point checklist to plan an SMS and email win-back campaign that brings them back. Marketing vs advertising: advertising gets attention, marketing builds trusthttps://www.triggericon.com/blog/marketing-vs-advertising/https://www.triggericon.com/blog/marketing-vs-advertising/ Wed, 28 Oct 2026 09:00:00 -0400TRIGGERICONMarketing vs advertising: they are not the same. Learn how ads win attention, how social media, Meta, Google and content marketing build trust, and how to use both. Cost per lead or cost per customer: which number should run your ad budget?https://www.triggericon.com/blog/cost-per-lead-vs-cost-per-customer/https://www.triggericon.com/blog/cost-per-lead-vs-cost-per-customer/ Wed, 28 Oct 2026 09:00:00 -0400TRIGGERICONCost per lead tells you what an enquiry costs. Cost per customer tells you what growth costs. Learn how to use both to set an ad budget that pays back. 5 Google Business Profile mistakes that could be costing you customershttps://www.triggericon.com/blog/google-business-profile-mistakes/https://www.triggericon.com/blog/google-business-profile-mistakes/ Tue, 27 Oct 2026 09:00:00 -0400TRIGGERICONSetting up your profile is only the start. Avoid these 5 Google Business Profile mistakes and keep your profile active, accurate and trusted in minutes a day.