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Business owner reviewing advertising results charts on a large monitor in the evening

TRIGGERICONHow-to

Why your business isn't getting leads from Facebook and Instagram ads (and how to fix it)

Spending on Facebook Ads for small business but getting no leads? Find the 8 most common reasons Facebook and Instagram advertising fails, and how to fix each one.30 Oct 20266 min read

Two business partners discussing two growth curves drawn on a glass wall in a city office

TRIGGERICONComparison

SEO vs Google Ads: which one should your business invest in first?

SEO vs Google Ads: compare cost, speed and long-term value, see when each makes sense first, and build a digital marketing strategy that uses both to grow.30 Oct 20265 min read

Business owner reviewing a marketing results dashboard on a laptop

TRIGGERICONGuide

Cost per lead or cost per customer: which number should run your ad budget?

Cost per lead tells you what an enquiry costs. Cost per customer tells you what growth costs. Learn how to use both to set an ad budget that pays back.28 Oct 20265 min read

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