TRIGGERICONGuide
TRIGGERICON blog
Business growth ideas, explained.
Practical articles from our growth team on marketing, AI, customer loyalty and operations. Search a topic or browse by brand.
TRIGGERICONGuideLatest articles
TRIGGERICONHow-toWhy your business isn't getting leads from Facebook and Instagram ads (and how to fix it)
Spending on Facebook Ads for small business but getting no leads? Find the 8 most common reasons Facebook and Instagram advertising fails, and how to fix each one.6 min read
TRIGGERICONChecklist10 signs your website is losing you customers every day
Is your website losing customers? 10 warning signs, a simple business website audit and the website conversion optimization fixes that turn visitors into enquiries.6 min read
NexoraGuideHow AI can save small businesses 20+ hours every week
AI for small business, explained simply: where the hours go, how AI customer support and automation win them back, and how to start safely in Canada.5 min read
TRIGGERICONComparisonSEO vs Google Ads: which one should your business invest in first?
SEO vs Google Ads: compare cost, speed and long-term value, see when each makes sense first, and build a digital marketing strategy that uses both to grow.5 min read
SalesSparkChecklistWin-back campaigns: a 7-point checklist to bring lapsed customers back
Lapsed customers cost far less to win back than new ones cost to win. Use this 7-point checklist to plan an SMS and email win-back campaign that brings them back.5 min read
TRIGGERICONGuideMarketing vs advertising: advertising gets attention, marketing builds trust
Marketing vs advertising: they are not the same. Learn how ads win attention, how social media, Meta, Google and content marketing build trust, and how to use both.7 min read
TRIGGERICONGuideCost per lead or cost per customer: which number should run your ad budget?
Cost per lead tells you what an enquiry costs. Cost per customer tells you what growth costs. Learn how to use both to set an ad budget that pays back.5 min read
TRIGGERICONGuide5 Google Business Profile mistakes that could be costing you customers
Setting up your profile is only the start. Avoid these 5 Google Business Profile mistakes and keep your profile active, accurate and trusted in minutes a day.6 min readThe TRIGGERICON letter
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