Industries · Restaurants and food
Restaurant marketing, online ordering, loyalty and the systems behind them, from one Toronto growth agency. We help restaurants, cafés, takeaways and franchise groups win new guests, bring regulars back more often and keep more of every order.
Sound familiar?
Pick what’s hurting your restaurant most. You’ll see how we’d fix it and which part of TRIGGERICON does the work.
How we’d fix it
Send a well-timed offer by SMS to your own guest list on the nights you need it, and run local ads that reach hungry people nearby at dinner time.
How it fits together
Most restaurants have a restaurant marketing agency for ads, a tool for loyalty and someone else for the website. We look after every step a guest takes, so each one feeds the next.
They find youGoogle Maps, local ads, social content
They order or bookYour own ordering site, Nexora phone orders and bookings
They enjoy the visitSmoother operations behind the scenes
They come backSalesSpark loyalty, SMS, email and birthdays
They tell othersGoogle reviews that bring the next guestMore customers and sales
When someone nearby searches “restaurants near me”, most pick from the first few places on the map. We help you climb into those spots and give people a reason to choose you.
Map rankings depend on many things, including distance and competition. Nobody can promise a position, but these are the things that move it.
Explore Performance marketingYour own ordering
One ordering site that works on a desktop, a laptop and a phone, and installs on the home screen like an app. Guests order from you directly, and every order lands in one place for your team.
Example design. Northside Kitchen is a fictional restaurant; figures are illustrative.
Website and landing pages
Most people check your website before they come. We design it to answer their questions in seconds and give them one clear next step: book, order or visit.
SalesSpark · Loyalty
A QR code on the table turns tonight’s guest into someone you can invite back. They scan, sign up and get a welcome offer by text. You get their name, number and birthday in your own customer list.
Powered by SalesSpark, our customer engagement platform. SMS marketing and loyalty
Coming soon · Apple Wallet and Google Wallet passes
Coming soonComing soon to SalesSpark loyalty. No app to download and no card to lose. Guests add your loyalty card to Apple Wallet or Google Wallet in one tap. Points and offers update by themselves, and when a guest is near your restaurant the card can appear right on their lock screen.
Wallet passes are coming soon; ask us to be among the first restaurants to get them. The pass works like any other card in the wallet, so lock-screen alerts follow the guest’s own wallet and notification settings. Apple Wallet is a trademark of Apple Inc. Google Wallet is a trademark of Google LLC.
SalesSpark · SMS marketing for restaurants
Your guest list is an audience you own. They know your food and they trust you, so a well-timed text brings them back faster than any ad. Birthdays are the best moment of all: people celebrate, and they bring friends.
Build an offer
Why it works
Birthday guests rarely come alone. One offer often brings a whole table, booked for the night you choose.
What happens next Illustrative example
Birthday guests bring an average party of 3 in this example.
Numbers shown are an illustrative example, not a client result.
SalesSpark · Email
Texts are for the moment. Email is for the story: the new chef’s special, the wine night, the catering menu for the holidays. We write, design and send them, and time them to your calendar.
SalesSpark · Google reviews
Happy guests rarely think to leave a review. A friendly message after their visit makes it easy, while the meal is still fresh in their mind. More reviews help you rank higher and win the next guest.
Nexora · AI voice and chat
Every missed call can be a lost order or an empty table. Nexora’s AI agents answer every call and message, take reservations and phone orders, and confirm them by SMS.
Powered by Nexora. AI call and message answering
Catering
One catering order can be worth a whole night of tables. We help you find the offices, events and families that need catering, make it easy to ask for a quote, and follow up until the order is confirmed and paid.
Restaurant operations
Growth is only half of it. Margins are won in the back office and the walk-in fridge, so we look there too.
Business Process Optimisation
In restaurants the cost hides in the admin. We map how the work flows, automate the copying and chasing, and can add admin and customer support teams so your managers get their evenings back.
IoT Platform
Live data from the equipment, meters and sensors you already have. Get an alert before a freezer fails or a line uses more power than it should, and see where energy and stock are lost.
Explore the IoT PlatformFranchise and multi-location groups
For small and medium franchise chains and restaurant groups, the hard part is consistency. We run one plan across every location, with local offers where each one needs them.
Live dashboards are set up for clients who work with us across several services.
Why TRIGGERICON
Your ads, ordering, loyalty, bookings and back office talk to each other, so a guest found by an ad becomes a regular you can reach. One team plans it, builds it and reports on it.
Ways to start
Whether you run one café or a growing group, there’s a simple first step.
Growth consulting programme
For qualifying businesses: a customised programme with direct access to our experts in growth strategy, technology, AI, marketing and operations, with a growth roadmap for your restaurant.
Check your eligibilitySingle location
TRIGGERICON for small businesses covers social media, website care, Google Business Profile, basic SEO and awareness campaigns, with easy setup on a small budget.
See TRIGGERICON for small businesses
Free 30-minute call
Tell us about your restaurant and what you want to fix first. We’ll tell you honestly where we’d start.
Book a free 30-minute callFAQs
Straight answers to what restaurant owners ask us most. More ideas on our restaurant blog.
Work on three things together: get found by people nearby (Google Business Profile, local ads and social content), make ordering and booking easy (your own website and ordering, bookings answered day and night), and bring guests back more often (loyalty, SMS, email and birthday offers). Returning guests are usually the fastest win, because they already know and like your food.
There’s no single channel. The restaurants that grow steadily combine local search, great food content, targeted ads around their quiet times and a guest list they can reach directly. We build one plan that connects them, so each part feeds the next.
It helps most restaurants. Your own ordering site lets guests order from you directly, keeps the guest details with you and connects to your loyalty program. Many restaurants keep delivery apps for reach and use their own ordering for regulars.
Move your regulars to direct ordering. Give them a reason to order from your own site, such as loyalty points or a members’ offer, and remind them by SMS and email. Every order that comes to you directly means you keep more of it.
Guests join with their phone number or email, earn points or visits each time they come or order, and unlock rewards. You get a growing list of guests you can invite back with offers, birthday treats and news. With SalesSpark it also tracks repeat visits and revenue.
Wallet passes are coming soon to SalesSpark loyalty. A wallet pass is your loyalty card stored in the wallet app on a guest’s phone, with no separate app to download. It shows their points and your current offer, updates after each visit, and can be scanned at the counter. When a guest is close to your restaurant, the card can appear on their lock screen as a reminder, just like any other card in their wallet.
Yes, when it’s sent to guests who chose to hear from you and the offers are worth reading. Texts are read quickly, which makes them good for same-day offers, quiet nights and birthdays. We keep messages short, useful and not too frequent.
Target the night, not the whole week. Send an offer to your own guest list for that night only, run local ads during the hours you want to fill, and create a reason to come, like a weekly special or event. That way you fill quiet nights without discounting the busy ones.
Keep your Google Business Profile complete and active (categories, menu, photos, hours and posts), earn a steady flow of new reviews, make sure your name, address and phone number match everywhere online, and have a clear page for each location on your website. Distance and competition matter too, so no one can promise a position, but these are the things that help.
Yes. We build a catering page with a quick quote form, reach out to offices and event planners near you, send catering menus to your own guest list, and make sure every enquiry is answered and followed up until it’s confirmed.
It depends on what you need and how many locations you have, so we don’t publish prices. Tell us about your restaurant and we’ll talk you through the options.
Yes. Our head office is in Toronto and we work with businesses in Canada, the USA, the UK, the UAE and Australia, with teams across the globe.
Get started
A few details help us come back with ideas for your restaurant, not a sales script.
Free 30-minute call
Tell us about your restaurant and what you want to fix first. We’ll show you where we’d start.
Questions first? Call Melissa about
Tap Call Melissa, allow microphone access, and talk just like a phone call.
Free, no sign-up. Melissa is an AI agent; calls may be recorded to improve service.
Powered by Nexora AI voice
Get started
Tell us about your restaurant
Social media and content
Restaurant social media marketing that stops the scroll.
We plan, shoot and post content that makes your food look as good as it tastes, then put ad budget behind the posts that work. Photography, short video, captions and community replies, done for you.
Example content created with generated food imagery.