Privacy policy.
How we collect, use and protect your personal information, and the choices you have.
Who we are
This policy explains how TRIGGERICON MARKETING SOLUTIONS INC. ("TRIGGERICON", "we", "us") handles personal information when you use www.triggericon.com (the "website"). Our head office is in Toronto, Ontario, Canada.
We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, where they apply to you, Quebec's privacy law and the privacy laws of the United Kingdom and the European Union. Questions about this policy go to our privacy contact at info@triggericon.com.
What we collect
Information you give us
- Forms on the website (contact, project and outreach enquiries, the growth brief, the Growth Navigator, the eligibility check for the Growth consulting programme and the process review request): your name, business name, email address, phone number if you add it, your website, and what you tell us about your business, your goals and how you would like us to contact you.
- Booking a call: when you pick a time in our online booking calendar, your name, email address, the time you choose and any answers you add.
- Newsletter: your email address, if you sign up for the TRIGGERICON letter on the blog.
- Calls with Melissa, our AI voice agent: your voice and what is said during the call, and the page and topic the call started from. Calls may be recorded to improve service.
- Email, phone and WhatsApp: what you send or tell us when you contact us directly.
Information collected automatically
- Website analytics: the pages you visit, how you arrived, your browser and device type, an approximate location (country or city), and actions such as sending a form, starting a call with Melissa or clicking our phone, WhatsApp or email links. This is collected with Google Analytics, only as your cookie choice allows (see Cookies and your choices).
- Your cookie choice: stored in your own browser so we remember it.
We do not ask for payment details, government ID numbers or sensitive personal information on the website. Please do not send them through a form or a call.
How we use it
- To reply to your enquiry, prepare for and hold the call you booked, and plan the work you ask about.
- To check eligibility for the Growth consulting programme.
- To send the TRIGGERICON letter if you signed up. You can unsubscribe at any time.
- To answer your questions through Melissa and to improve her answers.
- To understand how the website is used and make it better.
- To keep the website and our forms secure and to stop spam and misuse.
- To meet our legal obligations.
We do not sell your personal information, and we do not use it for purposes you would not reasonably expect without asking you first.
Consent
By sending a form, booking a call, signing up for the newsletter or starting a call with Melissa, you agree that we may use the information you give us as described in this policy. You can withdraw your consent at any time by emailing info@triggericon.com; this may mean we can no longer help with your request.
Cookies and your choices
The website uses a small number of cookies and similar browser storage:
- Your cookie choice ("ti_consent"), kept in your browser so the banner does not ask again.
- Analytics cookies set by Google Analytics, used only as your choice allows. If you are in the United Kingdom, the European Union or European Economic Area, Switzerland or Quebec, analytics waits until you press Accept. Elsewhere, analytics runs unless you press Decline.
- Booking calendar and Melissa: when you open the booking calendar or call Melissa, those services may use their own cookies or storage to work.
We do not use advertising cookies on the website. You can change your choice at any time with Cookie settings at the bottom of every page, and you can also clear or block cookies in your browser settings.
Who we share it with
We share personal information only with service providers that help us run the website and our business, and only as much as they need:
- Google (Google Workspace, which delivers website forms to our team and keeps a copy of each submission, and Google Analytics).
- Our online booking calendar provider.
- Our voice AI provider, which runs Melissa's calls.
- Our email provider, for the newsletter and our replies.
These providers must protect your information and may use it only to provide their service to us. We may also share information if the law requires it, or to protect our rights, our clients or the public. If our business is ever sold or merged, personal information may pass to the new owner under this policy.
Where your information is stored
Our service providers may store and process information outside Canada, including in the United States. Information held outside Canada may be accessible to the courts and authorities of those countries under their laws. We choose providers that protect personal information to a standard comparable to Canadian law.
How long we keep it
We keep personal information only as long as we need it for the purposes above:
- Enquiries and growth briefs: if you ask us to delete your information, we delete it permanently. If you do not, and we do not go on to work together, we delete it once 3 months have passed without any contact between us.
- Clients: for as long as we work together and afterwards as needed for our legal, tax and accounting records.
- Newsletter: until you unsubscribe.
- Analytics: as set in Google Analytics, in a form that does not identify you by name.
How we protect it
We use reasonable physical, organisational and technical safeguards, including encrypted connections (HTTPS) on the whole website, access to submissions limited to our team, and secure, access-controlled accounts with our providers. No method of sending or storing information online is completely secure, so we cannot guarantee absolute security.
Your rights
You can ask us to:
- tell you what personal information we hold about you and how we use it;
- correct information that is wrong or incomplete;
- delete your information, or stop using it for a purpose such as the newsletter;
- withdraw your consent.
Depending on where you live you may have further rights, such as data portability or objecting to certain uses. Email info@triggericon.com and we will reply within 30 days. If you are not satisfied with our answer, you can contact the Office of the Privacy Commissioner of Canada, or the privacy authority where you live.
Children
The website and our services are for businesses. They are not meant for children, and we do not knowingly collect personal information from anyone under 16.
Other websites
The website links to other websites, including our brands SalesSpark and Nexora and our social media pages. Their own privacy policies apply when you visit them.
Changes to this policy
We may update this policy as our website and services change. The date at the top shows when it was last updated. If a change is significant, we will make it clear on the website.
Contact us
TRIGGERICON MARKETING SOLUTIONS INC., Toronto, Ontario, Canada
Email: info@triggericon.com
Phone and WhatsApp: +1 647 215 5084
See also our Terms and conditions.